You want to know why your prescription bills are so high?
In 2004, American drug companies spent 24.4% of their sales revenue on promotion, versus just 13.4% for research and development.
So, the next time some apologist for Big Pharm whines about the high cost of developing new drugs and how they need to recoup those costs with your prescription bill, ask ‘em how much Sally Field got compensated for her Boniva ads.
While you’re at it, ask them about bisphosphonates and osteonecrosis of the jaw.
